A MANS’ STORY CATWALK SHOW
On Wednesday 22 September 2010, Ozwald Boateng closed London Fashion Week with a monumental fashion show that redefined him as one of the most innovative and compelling British designers today. The concept behind the collection conveyed the dynamism of Ozwald Boateng - a brand that can grace all men, no matter the age, size or ethnicity.
A full-house at the Odeon Cinema Leicester Square was left stunned after witnessing an incredibly ambitious, filmic event. After previewing a montage of clips from the new documentary film ‘A Man’s Story, a vast array of 100 models took to the stage with an overwhelming presence. An exhibition of absolute sophistication, refined design and styling with undeniable conviction, showcasing both Autumn/Winter 10/11 and Spring/Summer 11 collections.
The finale saw the models exit the stage through the audience and take to the streets of London. Electrifying shots of colour and crews of striking men dressed in Ozwald Boateng cut open the Mayfair streets as the army of models marched back to the Savile Row HQ, leaving onlookers perplexed and amazed.
